About Us


Justin has 12+ years in the performance, health, nutrition, and mindset space. He’s worked as a performance director in the NHL & NCAA, and runs a private camp for professional hockey players. He’s written three books on body development and fitness (Amazon best sellers). Justin runs the Outer Energy team at Own It.

From a young age he has always been self-motivated to improve, developing the discipline and work ethic necessary to excel everywhere he’s been.

His relentless work ethic and enthusiasm rub off on anybody who speaks with him, and his knack for making the complex simple is among the best in the performance industry. Nobody takes the latest research on nutrition, training, and recovery, and packages it into digestible, applicable steps for anybody.

Alyse has 11+ years of experience as an executive in the luxury fashion industry. She’s a core energy coach through iPEC and ELI-MP certified coach, with hundreds of hours of formal training.

She possesses a calm leadership style that soothes everybody in the room. Her authenticity is infectious and she epitomizes the importance of building quality relationships with everybody she works with.

Alyse runs the Inner Energy team at Own It, focusing on finding fulfillment and balance along with high achievement.


Delano is a cavapoo pup with 2+ years of extensive experience in barking at the mailman. While he is not a certified performance coach, he is certified at being adorable. He has mastered the skills to clean up fallen food, but he still occasionally gets confused in elevators. Delano runs the “Puppy Energy” team at Own It.